Play Sports Group (PSG) encompasses the businesses of Play Sports Network and Shift Active Media Ltd. Read more about Play Sports Group.
The Play Sports Network is the world’s leading community of cycling fans and has a truly global reach with millions of cyclists per month enjoying content from their channels.
Our channels include the Global Cycling Network (GCN) and the Global Mountain Bike Network (GMBN); our content works seamlessly across all media devices, from smart TVs to smartphone – wherever you are.
Meet The Management Team
Our team has a passion and a proven track record of developing leading specialist media brands, with expertise spanning commercial, technical and analytical fields. We have a vast experience in creating the most compelling content and building a truly engaged and valuable audience in specialist interest markets.
Founder and CEO
Simon Wear, Founder and CEO
A media executive with unrivalled experience, Simon created BikeRadar.com from scratch and commercially reinvented Cyclingnews.com. In 2010 Simon founded SHIFT Active Media – a new agency business model – and in 2012, launched the Global Cycling Network. Now a world leading brand on YouTube, GCN paved the way for the establishment of the Play Sports Network.
Mia Walter, Managing Director
Mia has over 20 years’ experience in entertainment, music and cycling media sectors, delivering growth through digital development. Mia leads the day-to-day management and the ongoing development of the Play Sports Network and its channels, and is YouTube Certified in Audience Development and Advanced Digital Rights.
Marc Bearman, Partnerships Director
Marc has vast experience in sports marketing, having worked in senior roles at the major agencies, IMG and JMI, and in football, Olympic Games and Formula 1. He has managed the world’s biggest commercial sports partnerships at FIFA and with the London 2012 Organising Committee. As a professional athlete Marc was a member of the British Olympic Development Team and UK Sport World Class Performance Programme, representing his country at European, World Student and World Championships in triathlon. Later he held a Swiss Pro/Elite road cycling racing license, racing for the MTN cycling team.
Mike Faxholm, Commercial Director
Mike has over 14 years of experience in the technology and advertising industries working in a variety of business development roles with UK broadcasters, including 6 ½ years at ITV. Before joining Play Sports Network Mike was the European VP of a VC-backed ad-tech startup for over 2 years. He is also a passionate cyclist and has 10 years experience running a cycle distribution and custom-bike-building business.
Matt Fenton, Partnerships Director
Jamie Gatley, Partnerships Manager
Having previously worked at Red Bull, Jamie has over seven years experience at the forefront of sports marketing. He has developed and delivered multiple international events, including the Red Bull Hardline, and was responsible for 20 of the world’s best athletes, including downhill mountain bike siblings Dan, Gee and Rachel Atherton. During this time he worked alongside a number of the biggest sports brands and re-ignited his love for all things bike.
Director of Audience
James Morell, Director of Audience
Play Sport Network’s digital marketing expert, James is skilled in SEO, PPC advertising, social media strategy and website design. James plays a key role in Play Sport Network's audience development strategy and is YouTube Certified in Audience Development and Advanced Digital Rights.
All our presenters are highly credible, accomplished former professional riders who have competed at the highest international levels. Together with our team of passionate and innovative creators they deliver our audiences the highest quality content in a distinctly engaging style.