The World's Leading Community Of Cycling Fans

About Us

Play Sports Group (PSG) encompasses the businesses of Play Sports Network and Shift Active Media Ltd. Read more about Play Sports Group.

The Play Sports Network is the world’s leading community of cycling fans and has a truly global reach with millions of cyclists per month enjoying content from their channels.

Our channels include the Global Cycling Network (GCN) and the Global Mountain Bike Network (GMBN); our content works seamlessly across all media devices, from smart TVs to smartphone – wherever you are.

Meet The Management Team

Our team has a passion and a proven track record of developing leading specialist media brands, with expertise spanning commercial, technical and analytical fields. We have a vast experience in creating the most compelling content and building a truly engaged and valuable audience in specialist interest markets.

Simon Wear
Founder and CEO

Simon Wear, Founder and CEO

A media executive with unrivalled experience, Simon created from scratch and commercially reinvented In 2010 Simon founded SHIFT Active Media – a new agency business model – and in 2012, launched the Global Cycling Network. Now a world leading brand on YouTube, GCN paved the way for the establishment of the Play Sports Network.

About Simon

Mia Walter
Managing Director

Mia Walter, Managing Director

Mia has over 20 years’ experience in entertainment, music and cycling media sectors, delivering growth through digital development. Mia leads the day-to-day management and the ongoing development of the Play Sports Network and its channels, and is YouTube Certified in Audience Development and Advanced Digital Rights.

About Mia

Marc Bearman
Partnerships Director

Marc Bearman, Partnerships Director

Marc has vast experience in sports marketing, having worked in senior roles at the major agencies, IMG and JMI, and in football, Olympic Games and Formula 1. He has managed the world’s biggest commercial sports partnerships at FIFA and with the London 2012 Organising Committee. As a professional athlete Marc was a member of the British Olympic Development Team and UK Sport World Class Performance Programme, representing his country at European, World Student and World Championships in triathlon. Later he held a Swiss Pro/Elite road cycling racing license, racing for the MTN cycling team.

About Marc

Mike Faxholm
Commercial Director

Mike Faxholm, Commercial Director

Mike has over 14 years of experience in the technology and advertising industries working in a variety of business development roles with UK broadcasters, including 6 ½ years at ITV. Before joining Play Sports Network Mike was the European VP of a VC-backed ad-tech startup for over 2 years. He is also a passionate cyclist and has 10 years experience running a cycle distribution and custom-bike-building business.

About Mike

Matt Fenton
Partnerships Director

Matt Fenton, Partnerships Director

Matt has over 20 years experience in publishing, digital media and key account management. He co-founded Factory Media Ltd via MBO/MBI, backed by VCT funding. Matt co-lead Factory from an initial 12 international specialist sport consumer magazine brands - achieving high growth through development, launch and multiple acquisitions - successfully transitioning the business to 24 mass-reach, digital only brands across online, mobile, TV and social. The business was successfully sold on behalf of investors in February 2012. Matt remained as part of the Senior Management team with P&L responsibility for the Board sports and Cycling portfolio, leading the pan-European sales and content teams based in offices in UK, Germany and France.
Over recent years Matt has led commercial partnerships for brands like adidas, Nike, Vans, XBOX and O2.
About Matt

Jamie Gatley
Partnerships Manager

Jamie Gatley, Partnerships Manager

Having previously worked at Red Bull, Jamie has over seven years experience at the forefront of sports marketing. He has developed and delivered multiple international events, including the Red Bull Hardline, and was responsible for 20 of the world’s best athletes, including downhill mountain bike siblings Dan, Gee and Rachel Atherton. During this time he worked alongside a number of the biggest sports brands and re-ignited his love for all things bike.

About Jamie

James Morell
Director of Audience

James Morell, Director of Audience

Play Sport Network’s digital marketing expert, James is skilled in SEO, PPC advertising, social media strategy and website design. James plays a key role in Play Sport Network's audience development strategy and is YouTube Certified in Audience Development and Advanced Digital Rights.

About James

The Team

All our presenters are highly credible, accomplished former professional riders who have competed at the highest international levels. Together with our team of passionate and innovative creators they deliver our audiences the highest quality content in a distinctly engaging style.