Work With Us

PR – Cycling

Do you have 2+ years working in PR, as well as a love of cycling? SHIFT Active Media is looking for a PR Manager to grow our client base and build lasting relationships in the cycling industry. You will drive client PR strategy and, along with the Account Management team, become a key contact for our clients. 

We are ambitious to develop our clients’ brands. As PR Manager, you will work with the Account Management, Social Media and Creative teams, as well as members of senior management here at SHIFT. A key part of the role will be to build a close working relationships to understand clients’ strategic goals and work with them to deliver their objectives. You will produce and deliver against an agreed PR plan and budget.

By building outstanding relationships with key international journalists and media companies you will be able to deliver the best possible coverage and value to our clients. You will use tools within the business to monitor the performance of PR reach and review, report and make recommendations to our clients.

This role is a full time role, based in our Bath office, but you will have the opportunity to travel abroad (to Europe and further afield) for press days and product launches.


  • Develop and deliver innovative PR strategies
  • Manage client profiles and projects
  • Create media briefings and press collateral
  • Deliver coverage across broadcast, digital and print media internationally
  • Build and maintain relationships with key international journalists, influencers and media companies
  • Analyse and report on the success of media campaigns


  • Excellent verbal presentation and communication skills
  • Experience in press and media communications
  • Knowledge of the cycling industry
  • A degree or postgraduate diploma in Public Relations, English language or Marketing would be preferable.
  • You need to be able to write captivating content for clients, from press releases to magazine articles to blog posts.
  • Social media savvy: this includes being able to measure a campaign’s success and overall effectiveness when using social channels
  • The ability to build your professional network
  • The ability to undertake research and build your knowledge of a client’s product or service
  • Ability to think strategically on behalf of our clients
  • Excellent questioning and listening skills are needed to identify what’s important to our clients
  • Creative and strategic thinking to convey a client’s brand, make a pitch, run events and campaigns
  • Excellent organisation skill and the ability to work on multiple projects, with different deadlines, at any one time

If you’d like to apply for this role, please click here.